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June 23rd, 2009
For Immediate Release
Mozilla Japan
Shiretoko Nature Foundation

Mozilla Japan and Shiretoko Nature Foundation launch “Discover Shiretoko” Campaign.
Banner ads now available on special website!!

Mozilla Japan and Shiretoko Nature Foundation hereby announce the joint launch of the “Discover Shiretoko” Campaign. As the soon-to-be-released Mozilla Firefox 3.5 is code-named “Shiretoko,” a special website has been set up in collaboration with Shiretoko Nature Foundation to inform the public about the philosophy and activities of both Shiretoko Nature Foundation and the Mozilla Project.

Mozilla Japan, (Kojimachi, Chiyoda-ku, Tokyo; Chair of Board of Directors: Satoko Takita), and Shiretoko Nature Foundation,(Shari-cho, Shari-gun, Hokkaido; Chair of Board of Directors: Ikuo Sekine) jointly launched the “Discover Shiretoko” Campaign on Tuesday, June 23rd.

This campaign aims not only to inform the public about the activities of Shiretoko Nature Foundation and Mozilla through the special “Discover Shiretoko” website, but also to make clear that the power of many can change our environment’s future.

The “Discover Shiretoko” website will be provided in both Japanese and English so that our message can will reach throught not only Japan, but the whole world.

For details, please refer to:
The Discover Shiretoko website
http://www.discovershiretoko.org/ja/ : Japanese version
http://www.discovershiretoko.org/en/ : English version

Furthermore, campaign banner will be made available upon launch of the website. As the number of banners grows a forest with grown the site making the spread success of the campaign uniquely visible.

The banners will be available until August 31st.

For details, and to download the campaign banner, see
http://www.discovershiretoko.org/en/campaign/

For more details about the interFORest project,
http://www.interforest.org/

Ikuo Sekine, Chair of the Board of Directors of Shiretoko Nature Foundation, says as follows about the campaign: “We were extremely surprised to find that Mozilla Japan and Shiretoko Nature Foundation, despite being engaged in completely different fields, have many things in common, including a sense of commitment to our future environment, and numerous activities supported by volunteers. This joint campaign with Mozilla Japan will surely become an initiative to conserve nature in Shiretoko, which has gained global recognition as a World Natural Heritage Site. Unless many people learn about Shiretoko and desire, even a little to communicate its value to the future generations, no action can succeed. We hope that the Discover Shiretoko website will connect us at Shiretoko Nature Foundation with as many people as possible, especially those who were very distant from the natural beauty of Shiretoko..”

Satoko Takita, Chair of the Board of Directors of Mozilla Japan, states as follows: “What started the campaign was an interest sparked by the code name ‘Shiretoko’ for the soon-to-be-released Firefox 3.5. We learned about Shiretoko Nature Foundation and its nature conservation activities, carried out with a far-sighted vision for the future and supported by many people with a common passion to protect Shiretoko’s nature beauty. We felt the Foundation had a great deal in common in various respects with the Mozilla Project with its many community-supported activities. We planned this campaign thinking that we could increase support for each other’s activities by letting people know about these similarities. We hope that people who visit the website will learn about both ‘Shiretokos’ and discover something special.”

John Lilly, CEO of Mozilla Corporation, comments: “I learned about Shiretoko Nature Foundation and the activities of its volunteers through this campaign. I was deeply moved to learn about their passionate love for Shiretoko. I too will participate in this campaign with the hope that their efforts will be recognized by people not only in Japan but around the world.”

For further information, please contact:
Mozilla Japan
Public Relations
press@mozilla-japan.org